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  • Automotive

Evaluating the Agency Model in Automotive: Initial Market Insights and Lessons Learned

The transition to the agency model in the automotive industry presents both opportunities and challenges. This article delves into key insights and lessons learned from initial market studies, highlighting the importance of adaptability and technological integration. Future predictions and potential trends are also explored, offering a balanced view of the path ahead for automakers.
  • Monika Stando
  • July 19
  • 11 min
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  • digital transformation

Emotional AI in Digital Marketing: The Future Of Technologies?

Emotional AI could revolutionize digital marketing. It can deliver personalized messages, enhance customer service, and fortify brand reputation based on the emotional state of the target audience. Deliver exceptional customer experiences and drive long-term success. Learn how to adapt marketing strategies to better resonate with their target audience's emotions, ultimately driving higher engagement and conversion rates.
  • Angelika Agapow
  • November 13
  • 8 min
  • digital transformation

Digital Transformation in 2024: Predicting the Future of IT and Business

In 2024, businesses face opportunities and challenges in digital transformation. AI remains dominant, but other tech opportunities shouldn't be overlooked. Learn about the importance of embracing technological advancements for maintaining competitiveness in the digital landscape.
  • Angelika Agapow
  • October 11
  • 14 min

Testimonials

What our partners say about us

Hicron’s contributions have been vital in making our product ready for commercialization. Their commitment to excellence, innovative solutions, and flexible approach were key factors in our successful collaboration.
I wholeheartedly recommend Hicron to any organization seeking a strategic long-term partnership, reliable and skilled partner for their technological needs.

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Günther Kalka
Managing Director, tantum sana GmbH

After carefully evaluating suppliers, we decided to try a new approach and start working with a near-shore software house. Cooperation with Hicron Software House was something different, and it turned out to be a great success that brought added value to our company.

With HICRON’s creative ideas and fresh perspective, we reached a new level of our core platform and achieved our business goals.

Many thanks for what you did so far; we are looking forward to more in future!

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Jan-Henrik Schulze
Head of Industrial Lines Development at HDI Group

Hicron is a partner who has provided excellent software development services. Their talented software engineers have a strong focus on collaboration and quality. They have helped us in achieving our goals across our cloud platforms at a good pace, without compromising on the quality of our services. Our partnership is professional and solution-focused!

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Phil Scott
Director of Software Delivery at NBS

The IT system supporting the work of retail outlets is the foundation of our business. The ability to optimize and adapt it to the needs of all entities in the PSA Group is of strategic importance and we consider it a step into the future. This project is a huge challenge: not only for us in terms of organization, but also for our partners – including Hicron – in terms of adapting the system to the needs and business models of PSA. Cooperation with Hicron consultants, taking into account their competences in the field of programming and processes specific to the automotive sector, gave us many reasons to be satisfied.

 

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Peter Windhöfel
IT Director At PSA Group Germany

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