Specialization
Monika specializes in content strategy development with a strong focus on communicating business value and expertise. She supports internal industry experts (across many domains, including automotive, PropTech, and Insurance, to name a few) in delivering content that demonstrates technical strengths and project experience. She translates complex technical topics into accessible business-focused messaging. Her skills extend to strategic campaign planning across multiple channels.
She demonstrates proficiency in data-driven decision-making and budget management. Monika led the implementation of a CRM system to manage customer relationships and track campaign effectiveness. She helps the marketing team understand modern B2B marketing and maintain focus on priorities. Her structured approach ensures communications are aligned with business objectives.
Experience
Senior Content Marketing Specialist to Marketing Campaigns Team Leader at Hicron Software
| HicronContent Marketing Specialist
| Vue Storefront (now Alokai)Content Marketing Specialist
| SolidstudioFreelance Content Writer
| Own ActivityMarketing Specialist
| Gerlach SAKey Projects
Hicron Software
Led end-to-end B2B marketing activities across Automotive, Insurance, and PropTech sectors in close cooperation with Internal Subject Matter Experts. Managed the Agency Model transition, advanced fleet management, custom automotive software, and digital car sales communications. Developed communication frameworks for insurance and PropTech clients focused on digital transformation, modernization, and MVP delivery. Oversaw website redesign and domain migration, aligning digital assets with core business goals and increasing stakeholder engagement. These initiatives established Hicron’s position as a trusted technology partner.
Technology Startups
At Vue Storefront, implemented discovery workshops to define product messaging. Supported competitive positioning of open source and enterprise solutions through precise, business-driven content strategies.
eMobility
At Solidstudio Software House, directed communication for eMobility software initiatives based on OCPP and OCPI standards. Translated technical content into actionable business messaging, driving new partnerships and industry recognition.
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