Monika Stando

Marketing Campaigns Team Leader

Monika specializes in content strategy development with a strong focus on communicating business value and expertise. She supports internal industry experts (across many domains, including automotive, PropTech, and Insurance, to name a few) in delivering content that demonstrates technical strengths and project experience. She translates complex technical topics into accessible business-focused messaging. Her skills extend to strategic campaign planning across multiple channels. She demonstrates proficiency in data-driven decision-making and budget management. Monika led the implementation of a CRM system to manage customer relationships and track campaign effectiveness. She helps the marketing team understand modern B2B marketing and maintain focus on priorities. Her structured approach ensures communications are aligned with business objectives.
Certificates
Fundamentals of Digital Marketing, Credential ID ZHS TFJ 3KC
IAB
August 2019
Education
Master's degree
Krakow University of Economics
Specialization: Marketing and Market Communication , 2014 - 2016
Bachelor's degree
Krakow University of Economics
Specialization: Controlling and Corporate Finance Management , 2010 - 2013

Specialization

Monika specializes in content strategy development with a strong focus on communicating business value and expertise. She supports internal industry experts (across many domains, including automotive, PropTech, and Insurance, to name a few) in delivering content that demonstrates technical strengths and project experience. She translates complex technical topics into accessible business-focused messaging. Her skills extend to strategic campaign planning across multiple channels.

She demonstrates proficiency in data-driven decision-making and budget management. Monika led the implementation of a CRM system to manage customer relationships and track campaign effectiveness. She helps the marketing team understand modern B2B marketing and maintain focus on priorities. Her structured approach ensures communications are aligned with business objectives.

Experience

July 2022 to Present

Senior Content Marketing Specialist to Marketing Campaigns Team Leader at Hicron Software

| Hicron
Monika progressed from Senior Content Marketing Specialist to Marketing Growth Lead and then to Marketing Campaigns Team Leader. This advancement demonstrates her expertise in content strategy development, business-driven communication, and marketing leadership. She leads the company’s content strategy function, guiding the translation of complex technical expertise into business-oriented content. Monika prioritizes structured, value-focused communication by supporting internal experts in presenting technical knowledge for impactful brand positioning. Her leadership included planning and executing strategic marketing campaigns, aligning messaging with measurable business goals, and establishing Hicron’s authority in complex technology projects. Monika directed the website redesign project, improving user traffic and conversion through targeted content and messaging. Her experience includes budget management, cross-functional collaboration, and planning CRM-driven initiatives. Across these roles, she consistently emphasizes content that delivers demonstrable business value and supports organizational authority in the technology sector.
October 2021 to June 2022

Content Marketing Specialist

| Vue Storefront (now Alokai)
Monika designed and conducted strategic discovery workshops, serving as a foundation for strong brand communication. She specialized in content strategy development, producing technical blog articles, public relations material, and targeted communications for both open source and enterprise products. Monika emphasized translating technical knowledge into business value by supporting experts in delivering their expertise through informative, well-structured content. Her approach ensured the organization’s strengths and technology solutions were clearly presented to business audiences. She collaborated directly with software developers, product managers, and business analysts to ensure each project aligned with broader business and market positioning goals.
August 2020 to July 2021

Content Marketing Specialist

| Solidstudio
Monika demonstrated advanced skills in content strategy development by designing and executing the comprehensive communication framework for Solidstudio. She focused on translating complex technical information, especially in e-mobility software solutions and open standards such as OCPP and OCPI, into business-focused content. Monika actively supported the CTO and internal experts, enabling them to communicate their specialized knowledge as accessible, value-driven messages. Her strategic content planning ensured all initiatives and digital assets clearly highlighted the strengths and experience of the technical team. She contributed content for the new website and produced detailed articles that strengthened both the company’s authority and industry positioning.
June 2019 to August 2020

Freelance Content Writer

| Own Activity
Monika worked as an independent writer for various corporate clients. She produced engaging text for different digital marketing projects in B2B and B2C, including copy designed to support the brand positioning of one of the world's largest mobile phone producers. She delivered informative marketing copy within strict client project deadlines.
January 2018 to January 2019

Marketing Specialist

| Gerlach SA
She conducted market research to assess new retail product concepts. Monika oversaw the creation of marketing materials for both consumer and business markets. She also organized photo sessions and created promotional materials for retail brands. Her responsibilities included developing web content to support daily business operations.

Key Projects

Hicron Software

Led end-to-end B2B marketing activities across Automotive, Insurance, and PropTech sectors in close cooperation with Internal Subject Matter Experts. Managed the Agency Model transition, advanced fleet management, custom automotive software, and digital car sales communications. Developed communication frameworks for insurance and PropTech clients focused on digital transformation, modernization, and MVP delivery. Oversaw website redesign and domain migration, aligning digital assets with core business goals and increasing stakeholder engagement. These initiatives established Hicron’s position as a trusted technology partner.

Insurance Automotive PropTech Real Estate B2B Content
Startups

Technology Startups

At Vue Storefront, implemented discovery workshops to define product messaging. Supported competitive positioning of open source and enterprise solutions through precise, business-driven content strategies.

Startups Market Communication Digital Product Positioning
eMobility

eMobility

At Solidstudio Software House, directed communication for eMobility software initiatives based on OCPP and OCPI standards. Translated technical content into actionable business messaging, driving new partnerships and industry recognition.

eMobility Open Standards OCPP OCPI

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